The depth of engagement and dwell time offered by experiences and event marketing gives us the platform to generate rich content and data capture and to influence consumer behavioural change.
Immersive experiences are a sure fire way of directly engaging with consumers and encouraging them to associate positive emotions with a brand. Much in the same way that TV has progressed from the simplicity of 4 channels to today’s cacophony of content available on demand, so too has consumers’ propensity to be marketed to progressed from passive to active. This, in turn, makes engagement vital. If a consumer is not captivated by something, if they aren’t inspired to choose to remember your marketing efforts, you haven’t achieved anything.
Create an engrossing brand experience your audience are clamouring to be a part of. Immerse them and remind them that a brand runs deeper than just what it does; who it is is just as important.