8th March 2018
This incredible campaign was aimed at inspiring and encouraging women to participate in sport regularly. It’s safe to say the campaign did just that – after just one year into the campaign a whopping 2.8 million women aged between 14-40 say they have participated in more sport as a result of #thisgirlcan. YES Girls!
I have to say this advert really struck a cord with me and I think the simplicity of it really means that viewers can hone in on the message being projected. It proves a point that stereotyping about girls remains prevalent in society. When asked to run like a girl, we subconsciously summon to mind an image of Phoebe from friends flapping her arms about in a rather unsightly fashion, or when we think of a girl throwing a punch we imagine it to be, let’s face it, a bit whippy. However, ask girls from Generation Z to carry out the same actions and they do it with such power, such enthusiasm, that we notice that the term ‘like a girl’ means something completely different to them. My conclusion? Maybe we could all do with taking a leaf out of their book and subjugate our previously unconscious views of what it is to be a girl.
Gisele Bündchen isn’t just a model she’s a; sister, a mother, a daughter and an incredibly inspiring woman. Female celebrities in the limelight get criticised constantly so, working with Under Armour, Gisele used a punching bag to rid her frustrations of the trolling she receives through social media. Tweets where projected up onto the walls around her, some positive, mostly negative. Listen up trolls – Gisele is a beautiful and powerful woman who will not be unsupported.
Women have, retrospectively, come so far… in 1893 we won the power to vote, 1963 we saw the first woman travel to the moon. Yet, in 2013 UN Women created the impactful campaign ‘The Autocomplete Truth’ video content using an actual Google search. It revealed some outrageous results – “women should stay at home” being the first search to come up. This was made 5 years ago and doing a quick search myself I’m pleased to see it’s no longer the case.