5th June 2014
House of Experience is excited to be dealing with leading all of the sponsor liaison management for this year’s HOLI ONE Colour Festival.
HOLI ONE Festival is set to return for its biggest ever tour, which will see towns and cities painted red, blue, yellow and green this summer, and House of Experience will manage all sponsorship liaison for the event.
The festival that sees people dress in white and cover each other with brightly coloured powder, on the hour, every hour, whilst enjoying live dance music, will take over outdoor locations that include London, Birmingham, Manchester and Newcastle, attracting thousands of people, and the event will see people entertained by some of the best local and international DJs around.
House of Experience’s involvement with the festival is essential – our responsibility for all sponsorship liaison includes managing the process from sponsorship agreement right through to each sponsor’s attendance at the events. In addition to this, it is vital we ensure that every sponsor makes the most out of their agreement through maximising their content, such as social media material, video footage as well as live brand activation on site. Not only this, but we also provide sponsors with all the relevant details and documents, including health & safety law to make sure that they have the best experience possible.
Stephan Dau, CEO and founder of HOLI ONE World Festivals, said: “We’re excited to bring the HOLI ONE experience to the UK for a 16 day tour. Unlike other festivals which can span a couple of days and can require you to camp, which can deter some festive goers, HOLI ONE is in each of the different locations for one day only between 12.00pm and 10.00pm.
Stephan continued: “The festival is about making friends, coming together and having an unforgettable experience. Everyone is equal at HOLI ONE and everyone leaves looking the same, covered in safe and quality cosmetic powder, with a smile on their face and some great pictures to remember it all by.”
Last year, HOLI ONE festivals were attended by over 100,000 people worldwide and took place across many cities and countries that included London, South Africa, Berlin and many more, and House of Experience is proud to be a part of such a fantastic event.