WaterAid & The Wimbledon Foundation #TeamWater

CHALLENGE

In the lead up to the 2019 Wimbledon Championships, WaterAid wanted to raise awareness of the lives lost around the world due to dirty water and lack of decent toilets. Across the world, 1 in 10 people don’t have clean water, and 1 in 4 lack access to a decent toilet. Without these basic necessities, children often miss school due to the burden of water collection or water-related illnesses and every day.

Upward of 2,000 global preventable deaths happen every two weeks due to something so many take for granted – clean water.

WaterAid and the Wimbledon Foundation teamed up to set up the #TeamWater campaign and House of Experience were asked to help raise awareness for this heartbreaking issue with a stunt that would align with the championships whilst sending a startling, educational message.

EXPERIENCE

On June 18th 2019, a 2,631-tennis ball fountain structure was placed Greenwich Park, overlooking London’s skyline. With approximately 13,000 visitors each day, the fountain was in a prime location for maximum exposure and public education of the water crisis. The fountain acted as a stark reminder of the 2,361 lives that would have been lost during the duration of the Championship due to unsanitary water and toilets. Ambassadors for the charity were also on hand to provide extra information and education about why the fountain was there and what WaterAid’s mission is. Photo and video content were taken on the day to create content that would allow WaterAid’s work to reach an even wider audience.

The fountain was then relocated to the Wimbledon Championships for the duration of the 2-week competition. Passers-by were able to read the plaques placed around the structure to learn more about the pressing issue and what they can do to help.

DELIVERY

The stunt achieved wide-spread national and international press coverage from countries like the UK, France, Italy, USA and Australia. With features in publications such as The Evening Standard and The Times and across all press there was total readership impression of over 21million. The fountain was located by the entry queue for the tournaments, meaning that approximately 500,397 members of the public saw the work throughout the duration of the Championships.

The fountain was also featured on multiple news outlets during interviews with people from WaterAid and Wimbledon, placing viewing figures at approximately 15,000. These interviews were also uploaded to the official Wimbledon YouTube account which has over 553k subscribers. The work was also incredibly popular across social media, with Wimbledon’s Instagram picture of the work receiving over 14,000 likes.