CHALLENGE
In a cluttered pre-Valentine’s Day environment, how do we engage romantic celebrity Fred Sirieix from Channel 4’s First Dates to create content and provide media cut through for Moonpig?
EXPERIENCE
Ahead of the big day, we took to the streets with Fred, we surprised and delighted Londoners with long stemmed roses, relationship advice and Valentine inspiration.
SHARING
On a minimal seeding budget the video achieved 160k views on Facebook, and we supplied Moonpig with 5 pieces of content for various platforms including Facebook, YouTube & Instagram.