That Feeling


Following the success of our Giant Coin content for Future Finance, Europe’s fastest growing student lender, the brand challenged us with another content brief.

How to bring to life the feeling students have when they have no money: what are some of the lowest moments and how can Future Finance help?


Recreating six disheartening moments students experience, we juxtaposed these against life with a Future Finance loan. Using our graphics specialist editor, the scenes are in a comic strip style creating snackable, sharable content.


6 pieces of video content produced for release across Facebook, Instagram, Twitter and the brand’s website.