A global first. We were briefed to launch the all new Coca-Cola Superfreeze serve and get people sharing across the UK.
Education on this new Coke serve was at the heart of our planning. Take a standard 500ml PET bottle of Coke and serve it at minus 8 degrees. Then expose the liquid to Oxygen and watch the magic happen.
With exclusive access to Thorpe Park for the global launch, we asked consumers to ‘Sip, Flip and Freeze’ and then posted their reaction to social media channels via #Superfreeze. Participants then got the chance to win an annual pass to Thorpe Park for them and three mates.
Mass sharing was achieved through Experiential, PR, Data Capture, Partnerships and Social Media interactions.