Social Experiment Series

CHALLENGE

You wouldn’t let someone else swindle you, why let your bank? Creating real-life social experiments, we tested how people react when they recognise that they or others are being swindled.

EXPERIENCE

  • We hired a Rickshaw for the day and took customers ‘for a ride’.
  • We planted a sneaky punter to take advantage of a dropped wallet.
  • We secretly filmed people’s reactions…

SHARING

Each video achieved over a quarter of a million views, the ‘what would you do?’ nature of this content also got people talking through comments and shares.

BIG IDEAS, BIG BRANDS, BIG OPPORTUNITIES

Do you have the ability to think outside the box to create captivating campaigns with the potential to go viral? Your passion is invaluable. Get in touch to find out about opportunities within our team.