CHALLENGE
We were tasked to create and activate an epic Halloween stunt to engage TransferWise employees, customers and consumers.
EXPERIENCE
We choreographed over a hundred skeletons to march through the City of London to mark the end of hidden bank charges. Behind the scenes, we recruited over 40 body painters and 40 specialist performers. We then lured TransferWise employees and customers by taxiing them to a secret location.
A branded hearse led the ghoulish parade on its route from Bank to the “Silicon Roundabout” tech cluster in Old Street, where TransferWise laid misleading price claims to rest. Overhead, the parade flew a giant, inflatable tombstone inscribed with the words, “RIP Hidden Fees”, which was left to float above the London skyline.
SHARING
731,000 views on Facebook and counting