How, in the notorious TransferWise-style, do we create a piece of video content that visually depicts the various hidden charges by banks when transferring money abroad?
There aren’t many experiences as painful as stepping on Lego. Bringing to life the price comparison data on a running track, our banks compete against one another. Which ‘bank’ gives you the sorest feet with their charges!?
With over 1 million views, 438 comments and 917 shares in less than a week, the video exceeded all expectations when seeded on Facebook. The commentary voiceover and drone footage lent a high production value to a simple but effective piece of content.