CHALLENGE
Launching their new brand in the UK, Drafty came to us looking for stunt and content support on their naked above the line campaign. How can we create a naked interactive stunt without being sleazy but instead offering an empowering ‘Be Free’ message?
EXPERIENCE
Supporting the pilot in Manchester, we produced the world’s first semi-naked paint fight. Taking over a trendy warehouse attendees were given paint guns, buckets, paint bombs and 3,000 litres of paint to let loose and be free!
SHARING
The paint fight received pre- and post-event coverage across chief Manchester news including radio, print and online. Scott Thomas from Love Island along with prominent lifestyle blogger Lily Kitten, both from Manchester, attended and covered the event producing content seen by over 300,000 people. We created immediate footage for press and four videos for the brand to push on social.