Future Finance, Europe’s fastest growing student lender, challenged us to conceptualise and create shareable content that the brand could leverage through social media channels and online seeded advertising. Students need snackable, highly sharable content that relates to them.
How do we take a relatively dry topic – money barriers – and make it engaging to a youth audience?
Bringing to life the premise of ‘don’t let money get in the way’, our two removalists wreaked havoc with a giant coin around London campuses and student hotspots. Creating barriers to high street shops, restaurants and libraries, we filmed bemused, angry and humorous reactions. Ambassadors distributed bags of chocolate coins, piggy banks and leaflets, offering students the chance to enter a social quiz-style competition.
Producing 5 pieces of video content produced for release across Q, the main stunt video achieved over 128,000 views on Facebook with a minimal seeding spend.