#ImWithNoel

CHALLENGE

Create a short documentary that features supporters taking action for Noel Conway and people affected by the restrictions surrounding assisted dying. The video needed to be launched as a stunt outside Parliament during the relevant time period of the court case to generate awareness around this time.

EXPERIENCE

To keep the movement as authentic as possible we would like all attendees to be directly involved with or supporters of Noel’s Campaign. Using Dignity in Dying’s social handles and website to campaign for volunteers to attend the stunt.

 

SHARING

We created a 6 minute mini documentary for YouTube, 1 x 2 minute film for Facebook and 1 minute film for Instagram / twitter narrating the stories of Noel and his supporters, as well as the implementation of the stunt from start to finish. There were 150+ attendees at the stunt which created a huge buzz outside Parliament. This generated mass awareness throughout Westminster and social media. The video achieved 180k organic views… and counting.