An ongoing challenge for TransferWise is to create content to warn consumers about hidden fees; how do we make this entertaining?
Giving hidden fees a physical presence, we showed the ‘nasties’ consumers experience when transferring money with their bank.
Tarantulas, toads, rats and roaches. What would suspecting victims go through to get their money?
With a minimum seeding budget the video achieved over 200k views, alongside 650 shares and 190 comments.