Hidden Nasties

CHALLENGE

An ongoing challenge for TransferWise is to create content to warn consumers about hidden fees; how do we make this entertaining?

Giving hidden fees a physical presence, we showed the ‘nasties’ consumers experience when transferring money with their bank.

 

 

 

 

EXPERIENCE

Tarantulas, toads, rats and roaches. What would suspecting victims go through to get their money?

 

 

 

 

 

 

SHARING

With a minimum seeding budget the video achieved over 200k views, alongside 650 shares and 190 comments.