Photobox came to us wanting ideas for a Christmas activation to run across both their French and English territories.
The experience had to engage press, influencers, their customers and the public while showcasing their products in an engaging and interactive way.
Bringing to life a modern-day Santa’s Workshop we created the Photobox Gifty Grotto in London and Paris. The two day event incorporated a private VIP press night and public day in each city with mug making, bauble and snow globe making and other Photobox Christmas gift workshops.
Turnout across both events was outstanding with all workshops constantly active. Attendees created close to 1,000 gifts, and over 1,000 photos were posted with the event hashtags.