We were tasked to re-engage with the Western Union target audience with an experiential stunt to coincide with the end of Ramadan and the start of Eid.
With Ramadan coming to a close, we wanted to empower pockets of Western Union customers and offer them a random act of kindness. We developed the theme ‘Kindness starts here’.
We branded a Twitter-enabled ice-cream van and asked the public to tweet #Forbetter to receive an impromptu visit from our promotional team.
The activity culminated with us visiting the London Major’s Eid festival in Trafalgar Square with more than 20,000 visitors.
Mass sharing was achieved through Experiential, PR, Video Seeding and Social Media interactions.
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