CHALLENGE
We were tasked to re-engage with the Western Union target audience with an experiential stunt to coincide with the end of Ramadan and the start of Eid.
EXPERIENCE
With Ramadan coming to a close, we wanted to empower pockets of Western Union customers and offer them a random act of kindness. We developed the theme ‘Kindness starts here’.
We branded a Twitter-enabled ice-cream van and asked the public to tweet #Forbetter to receive an impromptu visit from our promotional team.
The activity culminated with us visiting the London Major’s Eid festival in Trafalgar Square with more than 20,000 visitors.
SHARING
Mass sharing was achieved through Experiential, PR, Video Seeding and Social Media interactions.
BIG IDEAS, BIG BRANDS, BIG OPPORTUNITIES
Do you have the ability to think outside the box to create captivating campaigns with the potential to go viral? Your passion is invaluable. Get in touch to find out about opportunities within our team.