CHALLENGE
Subway sought to create some online buzz and press coverage ahead of the release of their Festive Feast Christmas Sub.
EXPERIENCE
Taking an array of Christmas personalities including Mr and Mrs Claus and their reindeer Cracker and Snowflake, we imitated the hype often seen before new product launches. Our elves, snowman, gingerbread man, penguin and collection of characters queued outside a busy Subway store awaiting the availability of the new sandwich.
SHARING
The stunt gained traction across major nationals including the Sun and the Metro, while Subway used the shots across their social platforms to endorse the release of the Festive Feast.