We wanted to target expats in the UK, or UK expats living abroad, by poking fun at British slang phrases and words.
Pork pies and raspberry ripples? Let’s catch expats trying to take on weird London slang.
Inviting TransferWise customers to a studio we quizzed them on their knowledge, with hilarious results. It also gave us an opportunity to connect with customers and give them a taste of TransferWise content creation.
Despite its length, the video achieved over 46k views and positive commentary remarking on various country groupings and reactions.
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