Bloo wanted to engage consumers on Blue Monday and create sharable content for its new social channels.
How can we visibly cheer people up on one of the most depressing days of the year and get them talking about clean toilets!?
Creating a giant flushable loo, we asked Londoners to ‘flush away their Monday Bloos’ for the chance to win a winter getaway. Alongside distributing thousands of tulips across London and Dublin, driving entries into the same social competition, we also surprised participants with gifts and live music performances throughout the day.
We created 7 pieces of video content for the brand to release across Q1. The activity saw 2,400+ consumer interactions across the single day, with over 1,000 competition entries via Twitter.