British Slang vs Expats

CHALLENGE

We wanted to target expats in the UK, or UK expats living abroad, by poking fun at British slang phrases and words.

Pork pies and raspberry ripples? Let’s catch expats trying to take on weird London slang.

EXPERIENCE

Inviting TransferWise customers to a studio we quizzed them on their knowledge, with hilarious results. It also gave us an opportunity to connect with customers and give them a taste of TransferWise content creation.

SHARING

Despite its length, the video achieved over 46k views and positive commentary remarking on various country groupings and reactions.

BIG IDEAS, BIG BRANDS, BIG OPPORTUNITIES

Do you have the ability to think outside the box to create captivating campaigns with the potential to go viral? Your passion is invaluable. Get in touch to find out about opportunities within our team.